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Website Redesign Proposal

Presented by: Shazam Digital

Client: Nextgen Accountants

Date:

Introduction

I understand the importance of creating a website that reflects professionalism while remaining approachable and engaging. The goal is to position Nextgen Accountants as a caring, relatable team that clients feel comfortable reaching out to, while also showcasing the expertise and humour that sets the business apart. This proposal outlines the scope of work, timeline, and costs for redesigning your website.

Scope of Work

After reviewing your current website, I have identified two potential options for the redesign. Both options will ensure an improved user experience, mobile responsiveness, and a fresh new look. However, each option comes with different considerations regarding cost, ease of transition, and future maintenance. I want to present these choices to help you determine the best fit for your business needs and budget.

 

Option 1: Refreshing your existing WordPress website

Option 2: Building a completely new website on Wix

 

The best choice depends on factors such as the level of customisation you need, how much control you want over future updates, and whether a lower-cost, low-maintenance option is preferable.
 

Option 1: WordPress Refresh

Work Involved:

  • Updating the existing site structure while retaining the WordPress platform.

  • Refreshing the design, improving mobile responsiveness, and updating text and images.

  • Optimizing site speed and performance.

  • Ensuring plugin compatibility and security updates.

  • Retaining any existing SEO efforts and data.
     

Option 2: Wix Rebuild

Work Involved:

  • Building a new website from scratch using Wix.

  • Designing a clean, modern layout with user-friendly navigation.

  • Simplifying future updates with an easy-to-use editor.

  • Hosting and security included (no need for separate hosting or plugin updates).

  • Fully mobile-optimized from the start.

  • Seamless transfer to your control if desired.

Comparison: Pros & Cons of Each Option

WordPress Refresh

Pros:

✅ Full control over customisation with themes and plugins.
✅ Ability to retain current SEO efforts and rankings.
✅ Scalable for future integrations and advanced features.
✅ Established platform with a large support community

Cons:

❌ Requires ongoing plugin updates, hosting, and security management.
❌ Customisation may require coding knowledge or additional plugins.
❌ Potential compatibility issues with plugins, requiring troubleshooting.
❌ Longer development time due to complexity.
❌ Higher ongoing maintenance costs.

Wix Rebuild

Pros:

✅ Simple, drag-and-drop customisation without plugin dependency.
✅ All-in-one solution with hosting, security, and backups included.
✅ Easy for the Nextgen team to update content without technical knowledge.
✅ Faster build time, allowing for quicker website launch.
✅ Cost-effective with no need for additional third-party tools.
✅ Built-in SEO tools for optimizing search visibility.

Cons:

Less third-party integration support compared to WordPress.
❌ Custom coding is limited compared to WordPress’s flexibility.
❌ Design structure follows Wix’s framework, meaning some advanced customisations may not be possible.
❌ Migration to another platform in the future may be more challenging.

 

Which is the Better Option?

If you’re looking for an efficient, low-maintenance, and cost-effective solution, Wix is the best choice. It offers a professional, modern website that’s easy for you to manage. On the other hand, if you want to stay on WordPress and retain full customisation, we can proceed with the refresh. I wanted to provide this alternative option because I genuinely believe Wix could be a more practical and cost-effective solution for your business, saving you time and effort while still achieving an excellent result.

Timeline
 

The estimated timeline for the redesign will depend on the option you choose:

WordPress Refresh: 4–6 weeks.

Wix Rebuild: 3–4 weeks (can start immediately).

Cost

WordPress Refresh: $3,000

Wix Rebuild: $2,000

This cost includes planning, design, development, and testing to ensure a high-quality, professional website.

Payment Terms

  1. Upon acceptance of this proposal, an invoice will be issued for 50% of the total cost to commence the project.

  2. The remaining 50% will be invoiced upon project completion.

  3. Payment Plan Option: If preferred, a payment plan can be arranged. Please discuss this option with me to determine a suitable schedule.

Next Steps

  1. Approval of Proposal: Click the link below to approve proposal and provide details for invoicing. Once approved, we can begin planning and gathering required materials.

  2. Mockup Creation: I will design a homepage mockup based on your preferences and share it for review. (Below is only an example and not the mockup for review)

  3. Development: Upon mockup approval, the redesign will commence according to the outlined timeline.

Contact Information

Mockup Preview: A Vision for Your New Homepage

This isn't exactly what it would look like and I have mixed up some fonts and colours to give you an idea of what looks better. The final product would all be streamlined to have the same font, colours and interactions. I have also used AI images for examples. The buttons won't take you anywhere, but you can see how the About Us section is interactive with the hover, the testimonials you can move through and the logos will slide through themselves.

Nextgen logo_edited.jpg
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